Robert Frost wrote

Home is the place that, when you have to go there, they have to take you in."

That was then.

It's still that, but different.

What a home is and does and what it means, as we appreciate in ways now we could have hoped we'd never have to, all change as times change and stuff happens.

The way it's still that is the that a sense of belonging, inviolable and forever, goes deep in to how a human being homes. The way it's all different now is at the root of what belonging – part-of, protected-by, together-with, included-in, and free-to – means now versus what it could have meant 12 months or 36 months earlier, and what it will mean five years or 25 years from now.

Air and water, the very make-up of meaning itself, and home, and belonging – mean different things to us today as values than they could have in late 2019.

The air we breathe and the water that we drink might typically store themselves among areas we relegate to subconscious knowledge. There, somewhere, perhaps, but mostly taken for granted. Now, not so much.

The air we breathe and the water we drink, and our ongoing, secured, and protected access to those vital streams of essential resource burst into topmost of mind hyper-conscious must-have priorities in the past 25 or 26 months.

Air quality and comfort and water purity – prior to late 2019 – rode together on a rapid ascent as healthy building and healthy home propellants on the arc of a next-big-thing healthtech trajectory.

That was pre-pandemic. Since then, and combined with a barrage of natural events – storms, deep freezes, wildfires, etc. – that have altered our sense both of what's going on "out there" in the world and its dramatically more consequential impact on what goes on inside our sanctuaries, the fragility of basics like healthy air and water has swept them from the "taken-for-granted" subconscious aspects of life to "must-have" features and functionality fused into the structure and systems of our homes.

Into such an environment – undergoing a mind-boggling blitz of proptech, retech, fintech, constructech, smart home tech, clean-energy tech, healthtech market entrants – comes a whole-house approach to drinking water safety that can adapt to specific local environmental conditions to filter and purify water from every tap in the home.

The News

From the people who developed, produce, and market Brita – Protect Plus Pro – comes Elite Water Systems Titanium Series water filtration systems, certified to certified by the International Association of Plumbing and Mechanical Officials (IAPMO) to NSF/ANSI standards 42 and 53.

Per a statement provided to The Builder's Daily:

The Titanium Series has been engineered to deliver a new level of filtration performance for more than just drinking water, addressing difficult-to-treat impurities in the water supply including the reduction of lead and PFAS/PFOS levels (often referred to as forever-chemicals) by 99.7%. The Titanium Series achieves these astonishing results without compromising water pressure or flow at the point of entry.

Erik Bernal, ceo of Elite Water Systems notes that the system – which installs into the main water line into the home for between $2,000 and $3,000 -- keeps potentially harmful impurities off clothing, bed linens and dishes as well as providing cleaner water in showers and baths. Clean water also means less buildup in plumbing systems, potentially extending the life of appliances while maintaining efficiency.

Because we can access the water data on each geographical location, we can baseline water quality in every consumer's surrounding area, and we can innovate customized filters to address local impurity factors, whether it's high levels of lead or PFOS (Perfluorooctanesulfonic acid is an anthropogenic fluorosurfactant, regarded as a pollutant)," says Bernal. "And the thing is, this is more affordable to most households than buying bottled water."

What it means for builders

To date, El Paso, TX-based View Homes, which operates in 22 cities across four states – Texas, Colorado, South Dakota, and New Mexico – has adopted the Elite Water Systems platform, nested within a broader "thoughtful home" approach to healthy home technologies.

View Homes ceo Randy O'Leary started on this path before the pandemic, and his team have made healthy indoor air and water purity core standard-level offering in their homes for three years now," says Bernal. "They've led the way that other builders, since Covid, have been adapting to as part of their positioning and offerings as the pandemic era has impacted expectations."

Why it matters

Pandemic era water purification syncs increasingly with a consumer mindmeld that fuses embrace of self-service and self-help with areas of health, well-being, and wellness. People report that they view their home as having a significant influence not just on a fuzzy sense of personal and family health, but in direct relation to keeping medical care costs down.

In the U.S., current market-size estimates of the residential water purification business ranges at upwards of $6 billion, with projected growth to $8 billion in the next six years.

The U.S. water purifier market is projected to grow from $5.85 billion in 2021 to $8.61 billion by 2028 at a CAGR of 5.7% in the forecast period, 2021-2028... Read More at:- https://www.fortunebusinessinsights.com/us-water-purifier-market-104696

An equally important force factor – natural hazards such as the Texas deep freeze and widespread power outage of 2021 almost one year ago – impacted many households' water supply, forcing them into "boil water" status.

With a filtration system installed in the line into the home, a resident doesn't have to worry about the water they drink, even if the power shuts down," says Bernal. "Resilient access to safe, drinkable water – no matter what comes – is a value more people expect in their new homes today."

As water continues its journey up from the recesses of what most of us take for granted into 24/7 consciousness as an essential that "belongs" just as we belong at home – protected, prospering, at peace – whole-house water purification will move from nice-to-have novelty to standard, included features sooner than later.

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