Leadership
The Framewalk Reimagined: Learning To Live In Covid Time
The adrenaline blast a homebuyer may experience walking through a fit-and-finished home is akin to that thrill builders feel as they walk through a rough-framed and roofed enclosure. Here's a framewalk, unplugged.

A mix of emotion and force of imagination quite unlike any other occurs as people take their first walk through a house that may become their home.
That blend of thrill, of unleashed heaps of ideas, of attachment – true homing – occurs for people in builderland when they first put boots on the ground and walk a site, when they arrive, later at that same site and smell the air of construction, and hear the saws, and the thwack of spruce, pine, fir, and the hammer guns.
Then, a crescendo of that meld of visceral power and magical imaginative flow occurs as a builder walks the fully-plated and roofed building enclosure, rife with possibility, opportunity, and a step-change sense of that moment a unit, a house, a structure transforms into a place where a mom, a dad, a couple, a kid, a grandparent, an individual human feels it's his, her, their home.
This is the exuberance that a builder awakens with each pre-dawn and goes to sleep uplifted by each evening.
This comes through – along with a fully-transparent, evidence-based, floor plan strategy, design, and engineering for a household's life in a time of ongoing health and well-being challenges – in Garman Homes' founder and CEO Alaina Money-Garman's frame walk through the "Barnaby" America At Home Project, taking place near Raleigh, N.C., sharing the inspiration and design decisions project leaders made in spaces in the home as a result of what the data suggested.
Money-Garman's entry vestibule to master suite tour is a connect-the-dots clinic that matches research, to design, to execution, to the je ne sais quoi potency that transforms a place into where residents can feel comfort, security, identity, privacy, passion, fun, and freedom.
Join the conversation
MORE IN Leadership
10 Bold Ideas Tackling Housing Affordability And Access Now
From AI to hempcrete, these 10 ideas show how innovation in design, finance, and policy can open the door to housing affordability.
Sumitomo Forestry Sharpens U.S. Focus With DRB Move
Strategic clarity replaces portfolio sprawl as Sumitomo bets big on U.S. scale and integration.
Homebuilders and Insurance: A New-Reality Cost To Stay Ahead
Exclusive insights from Westwood Insurance Agency’s Alan Umaly and MSI’s Naimish Patel reveal why homebuilders must rethink insurance, resilience, and risk management—or risk losing buyers in an increasingly volatile market.