TBDvirtual selling
Marketing & Sales
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales
A New Venture Erases Boundary Between Model Home And VR
Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.
Marketing & Sales
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Marketing & Sales
Transparency's Path To Trust Puts Data To Work On Buyer Experience
Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.
Marketing & Sales
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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virtual selling
Marketing & Sales 01.14.22
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales 11.29.21
A New Venture Erases Boundary Between Model Home And VR
Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.
Marketing & Sales 10.29.21
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Marketing & Sales 10.27.21
Transparency's Path To Trust Puts Data To Work On Buyer Experience
Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.
Marketing & Sales 06.28.21
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.
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