Marketing & Sales

Come What May, A New Emerging Generation Of Adults Awaits Solutions

It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.

Leadership

Incentives: They're Not All Only About Price, ... But About Value Too

The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.

Leadership

A Basics Approach To Winning New Orders, Keeping Backlogs Secure

Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.

Architecture

Where Deja Vu Meets Catch-22: How Housing Cuts Down On SKU

Housing's future is simpler and familiar. The pathway there, though, is more difficult and not well charted.