TBDtraining
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Leadership
RIFs Alone Won't Outrun Revenue Loss. Here's An Option
The way layoffs work is that the loss in capability – i.e. revenue reduction – often eclipses any gains in margin protection. This sets a Catch-22 of racing-to-the-bottom in motion that it's hard to stop unless economic and demand tides turn and start raising "all boats."
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FTS
Leadership
A Building-Blocks Approach To Housing Affordability Solutions
'The effort is all about each locality, and the opportunity to take a stakeholder approach to economic, housing, and social solutions through a people-first model.' -- Marquis Cofer, Module.
Leadership
New Meritage Push Doubles Down On Its People Skills Commitments
A six- to nine-month Road To Construction Mastery platform gives construction manager, superintendent team members a 'Meritage Way' immersion in operational success tools and cultural support.
Technology
Online Learning Platform Offers Building Trades Job Site Training
On3's growing tech-enabled library of micro-learning modules transform the train-up time for onboarding at greater velocity, a tactical option at moment every day counts.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
training
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Leadership 03.21.23
RIFs Alone Won't Outrun Revenue Loss. Here's An Option
The way layoffs work is that the loss in capability – i.e. revenue reduction – often eclipses any gains in margin protection. This sets a Catch-22 of racing-to-the-bottom in motion that it's hard to stop unless economic and demand tides turn and start raising "all boats."
Leadership 02.03.23
A Building-Blocks Approach To Housing Affordability Solutions
'The effort is all about each locality, and the opportunity to take a stakeholder approach to economic, housing, and social solutions through a people-first model.' -- Marquis Cofer, Module.
Leadership 09.02.22
New Meritage Push Doubles Down On Its People Skills Commitments
A six- to nine-month Road To Construction Mastery platform gives construction manager, superintendent team members a 'Meritage Way' immersion in operational success tools and cultural support.
Technology 01.06.22
Online Learning Platform Offers Building Trades Job Site Training
On3's growing tech-enabled library of micro-learning modules transform the train-up time for onboarding at greater velocity, a tactical option at moment every day counts.
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