TBDsupply and demand
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Land
Narrow Pathways: 7 Options Key Private Homebuilders' Roadmap
A more challenging entitlement world with chronic undersupply likely means being at a margin disadvantage is not a question of merely accepting lower returns. It is the difference between buying and not buying land.
Marketing & Sales
What Do Homebuilders' Worries Say About Their 2024 Priorities?
Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.
Policy
Homebuilders Need This Skillset To Thrive Amidst 2020s Challenges
The chronic challenge homebuilding organizations can solve with greater skill, commitment, and investment as an operational competency: Local land-use, zoning, entitlement, permitting risk and regulation.
Leadership
There Are Three Kinds Of Buyer Demand: One Matters The Most
Although most builders' well-engineered "shock absorber" – hefty gross margins – has undergone moderate stress in the past six or seven months to keep selling pace up, that shock absorber's got its work still cut out for it in the stretch ahead.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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supply and demand
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Land 05.28.24
Narrow Pathways: 7 Options Key Private Homebuilders' Roadmap
A more challenging entitlement world with chronic undersupply likely means being at a margin disadvantage is not a question of merely accepting lower returns. It is the difference between buying and not buying land.
Marketing & Sales 01.25.24
What Do Homebuilders' Worries Say About Their 2024 Priorities?
Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.
Policy 01.04.24
Homebuilders Need This Skillset To Thrive Amidst 2020s Challenges
The chronic challenge homebuilding organizations can solve with greater skill, commitment, and investment as an operational competency: Local land-use, zoning, entitlement, permitting risk and regulation.
Leadership 09.22.23
There Are Three Kinds Of Buyer Demand: One Matters The Most
Although most builders' well-engineered "shock absorber" – hefty gross margins – has undergone moderate stress in the past six or seven months to keep selling pace up, that shock absorber's got its work still cut out for it in the stretch ahead.
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