Products

Home Tech's Role In A Mix Shift From Price To Value Positioning

A one-on-one chat between Felicia Ratka, president of Toll Brothers' TBI Smart Home Solutions and Kohler director of sales Brian Humphreys points to how tech solutions have evoled as new home value drivers.

Technology

Model Home E-Retail As-A-Service Taps Pandemic-Era Mojo

As Pulte ventures with Mine on turnkey interior design and furnishings e-commerce solutions, a business model pivot on model home economics begins to come clear.

Marketing & Sales

New Open-Source X Lab Market Looks To Cut 6% Commissions

An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.