Marketing & Sales

New Home Building's Collision Course With Demographics

Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.

Marketing & Sales

What Happens As One-Person Households Reach Critical Mass?

Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.

Marketing & Sales

Take Demand From These Buyers For Granted At Your Peril

Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?

Land

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?