TBDsales
Marketing & Sales
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
Land
The Past As Prologue And How To Avoid Repeating Mistakes Again
It's not a matter of whether 'this time's different' that's meaningful. It's how this time is different and the impacts that difference will have on your staying power in 2023 and beyond.
Marketing & Sales
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Leadership
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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sales
Marketing & Sales 12.06.22
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
Land 10.31.22
The Past As Prologue And How To Avoid Repeating Mistakes Again
It's not a matter of whether 'this time's different' that's meaningful. It's how this time is different and the impacts that difference will have on your staying power in 2023 and beyond.
Marketing & Sales 10.28.22
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Leadership 09.28.22
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
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