TBDsales
Marketing & Sales
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
Leadership
Signs Of Mojo: Time To Declare Victory Or Brace For More Bumps?
Pace has begun to show up, perhaps ahead of schedule. Now what?
Leadership
15 Selling Season Take-Aways: The IBS Corridor Conversations
An amalgam of hope, belief, behavioral data, and some spit and vinegar characteristic of homebuilders everywhere supports an uber spidey sense that the economy's and housing market's remaining shocks and stresses will dial the business back to circa 2018, or so. But only if ...
Leadership
Spring Leaning: Pulte's Plan To Excel, Adjust, Reset, And Roll
The burning question: How it is the Pulte team manages to improve on its gross margin edge over peers, and on the other hand projects it will continue to drive pace amidst building price and margin pressures in the horizon.
Leadership
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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sales
Marketing & Sales 02.17.23
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
Leadership 02.16.23
Signs Of Mojo: Time To Declare Victory Or Brace For More Bumps?
Pace has begun to show up, perhaps ahead of schedule. Now what?
Leadership 02.02.23
15 Selling Season Take-Aways: The IBS Corridor Conversations
An amalgam of hope, belief, behavioral data, and some spit and vinegar characteristic of homebuilders everywhere supports an uber spidey sense that the economy's and housing market's remaining shocks and stresses will dial the business back to circa 2018, or so. But only if ...
Leadership 02.01.23
Spring Leaning: Pulte's Plan To Excel, Adjust, Reset, And Roll
The burning question: How it is the Pulte team manages to improve on its gross margin edge over peers, and on the other hand projects it will continue to drive pace amidst building price and margin pressures in the horizon.
Leadership 01.29.23
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
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