TBDsales
Marketing & Sales
A Moment Of Truth For New Home Demand: Will Cancel Rates Rise?
To date, even as interest rates and inflation began to take a toll on qualified new-home buyers, builders remain confident their order backlogs will hold, with reinforcement buyer prospects waiting in the wings. Will that hold up?
Leadership
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
Leadership
New Home Search Trends Dip As Market Digests Prices And Crises
While Census February New Home Sales lag recent intensification of headwinds, online search patterns may prefigure impacts of newer inflation and sentiment shocks following Russia's invasion of Ukraine.
Leadership
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Capital
The 5th Cycle: Frank Anton On Housing's Law Of Gravity
What-if? The question few housing business stakeholders care to factor into their forecasts right now is what happens when -- not if -- interest rates spike?
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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sales
Marketing & Sales 04.27.22
A Moment Of Truth For New Home Demand: Will Cancel Rates Rise?
To date, even as interest rates and inflation began to take a toll on qualified new-home buyers, builders remain confident their order backlogs will hold, with reinforcement buyer prospects waiting in the wings. Will that hold up?
Leadership 04.12.22
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
Leadership 03.23.22
New Home Search Trends Dip As Market Digests Prices And Crises
While Census February New Home Sales lag recent intensification of headwinds, online search patterns may prefigure impacts of newer inflation and sentiment shocks following Russia's invasion of Ukraine.
Leadership 11.15.21
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Capital 09.13.21
The 5th Cycle: Frank Anton On Housing's Law Of Gravity
What-if? The question few housing business stakeholders care to factor into their forecasts right now is what happens when -- not if -- interest rates spike?
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