Marketing & Sales

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Technology

Model Home E-Retail As-A-Service Taps Pandemic-Era Mojo

As Pulte ventures with Mine on turnkey interior design and furnishings e-commerce solutions, a business model pivot on model home economics begins to come clear.