TBDsales management
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Marketing & Sales
A Shift From The 'Demand Pool' To A Particular Buyer You Serve
On top of already-high and upwardly creeping house prices, the higher interest rates push, the more FOMO – for many first-time and entry-level home seekers – pivots to PO, for priced-out, or WIO, for waiting-it-out.
Together with
New Home Star
Marketing & Sales
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
Together with
New Home Star
Marketing & Sales
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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sales management
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Marketing & Sales 10.19.23
A Shift From The 'Demand Pool' To A Particular Buyer You Serve
On top of already-high and upwardly creeping house prices, the higher interest rates push, the more FOMO – for many first-time and entry-level home seekers – pivots to PO, for priced-out, or WIO, for waiting-it-out.
Marketing & Sales 07.24.23
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
Marketing & Sales 06.30.23
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
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