Marketing & Sales

Spring Selling 2023 Is Here ... Opportunity Lies In Patience

Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.

Marketing & Sales

Here's How Homebuilders Can Reboot Topline Revenue Generation Skills Fast

Hyper-focus on challenges and success at securing homebuilders' bottom line -- when demand eclipsed new home supply -- meant less time and energy for the top line. Then the world changed.

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.