TBDResidential Development
Land
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
Technology
As A Winners-Take-All Near-Term Shapes Up, Capability Is Key
Amid a competitive scramble to secure timely performance on capital put in place, operational excellence and strong relationships on the ground are not an option.
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Mosaic
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Leadership
A Deep Dive On New Housing's Shortage Tells Part Of The Story
Is there a housing shortage? Let us count the ways. Let's also focus more on who exactly would benefit from solutions to the underbuilding crisis.
Policy
Why Affordable Housing's Negative Feedback Loop Goes On And On
Mail a copy of this Scott Cox 'Letter' to your Local, County, And State elected representatives and agency officials
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Residential Development
Land 06.23.22
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
Technology 06.16.22
As A Winners-Take-All Near-Term Shapes Up, Capability Is Key
Amid a competitive scramble to secure timely performance on capital put in place, operational excellence and strong relationships on the ground are not an option.
Marketing & Sales 05.13.22
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Leadership 05.12.22
A Deep Dive On New Housing's Shortage Tells Part Of The Story
Is there a housing shortage? Let us count the ways. Let's also focus more on who exactly would benefit from solutions to the underbuilding crisis.
Policy 05.10.22
Why Affordable Housing's Negative Feedback Loop Goes On And On
Mail a copy of this Scott Cox 'Letter' to your Local, County, And State elected representatives and agency officials
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