TBDResidential Construction
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Leadership
In A Severely Volatile Near Future, CX Can Secure Builders' Lifeline
External forces may be out of homebuilding leaders' control in a bumpy operating environment with multiple crises. A still largely untapped internal resource might help right now: the impact of women across building's value stream.
Together with
Cecilian Partners
Capital
The Demand Debate: Who's Down For The Real Count?
Why are household formation rates falling? Here's five vital statistics in structural demand builders can not afford to ignore.
Leadership
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Leadership
The Framewalk Reimagined: Learning To Live In Covid Time
The adrenaline blast a homebuyer may experience walking through a fit-and-finished home is akin to that thrill builders feel as they walk through a rough-framed and roofed enclosure. Here's a framewalk, unplugged.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Residential Construction
Marketing & Sales 05.13.22
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Leadership 04.04.22
In A Severely Volatile Near Future, CX Can Secure Builders' Lifeline
External forces may be out of homebuilding leaders' control in a bumpy operating environment with multiple crises. A still largely untapped internal resource might help right now: the impact of women across building's value stream.
Capital 10.14.21
The Demand Debate: Who's Down For The Real Count?
Why are household formation rates falling? Here's five vital statistics in structural demand builders can not afford to ignore.
Leadership 05.21.21
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Leadership 05.04.21
The Framewalk Reimagined: Learning To Live In Covid Time
The adrenaline blast a homebuyer may experience walking through a fit-and-finished home is akin to that thrill builders feel as they walk through a rough-framed and roofed enclosure. Here's a framewalk, unplugged.
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