Leadership

A Shrinking Middle Class Is Both A Risk And Upside For Builders

Leaders in residential construction, development, and investment must focus not only on missing middle housing. They need as well to focus the challenge and opportunity of the missing middle class.

Capital

Doldrums Unsettle Builders As Sales Slow, Cancels Creep Up

A spreading belief among homebuyer prospects is that new home prices must and will come down from where they are and – in light of the growing use of concessions and incentives – that they've already started on their way down.

Leadership

Late-Spring Selling Softens: Speed-Bump Or Inflection Point?

The depth, geographic pervasiveness, and readiness among "haves" to become new-home buyers have created a Goldilocks era for homebuilders in 2023 and, so far, through mid-2024.

Leadership

A Downshift In Job Growth Is A Moment To Up The Ante On People

Investing in capability now – wisely, precisely, and aggressively – will ward off risk and ignite opportunity just as materially as today's land investments will drive new levels of scale and growth.