Marketing & Sales

Who'll Be First Movers Among Homebuilders In New Commission Regime?

The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.

Marketing & Sales

Here's What's At The Root Of A Resilient Plan Post NAR Verdict

While either direct or knock-on effects of the ruling against the NAR remain in the more-questions-than-answers mode, three root-cause matters make up the opportunity-risk axis for homebuilders and their customers.

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.