TBDprices
Capital
Bubble Rap: It's Not What's Next That Matters Now; It's Who Can And Can't
Who's right about which prediction is exactly the focus area strategists would do well to dispel from their priority agendas right now. Instead of focusing on a bubble, redouble commitment instead to becoming listeners, learners, understanders of what customers feel, think, fear and do.
Capital
Price-Pace Risk Is On: Where New Home Sales Is Heading
A fissure that separates homeownership opportunity and new home sales has emerged in an increasingly bubbly, frenetic demand market. Can builders build a bridge back to first-time, entry level buyers?
Marketing & Sales
Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market
Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.
Capital
Two Bleak Realities And The Glow Of Their Opportunity In Housing
Housing -- especially in the 'starter' spectrum -- is a shrinking universe. Incomes -- at the low- to mid-level -- have lost pace. Now, what to do about it.
Policy
Silver Linings And Teachable Moments In The Prices Crisis
This week's inflation red flags, temporary or structural, serve as potential catalysts for housing's leaders to think, act, and solve challenges differently than ever before.
Capital
Bubble Rap: It's Not What's Next That Matters Now; It's Who Can And Can't
Who's right about which prediction is exactly the focus area strategists would do well to dispel from their priority agendas right now. Instead of focusing on a bubble, redouble commitment instead to becoming listeners, learners, understanders of what customers feel, think, fear and do.
Capital
Two Bleak Realities And The Glow Of Their Opportunity In Housing
Housing -- especially in the 'starter' spectrum -- is a shrinking universe. Incomes -- at the low- to mid-level -- have lost pace. Now, what to do about it.
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EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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prices
Capital 05.28.21
Bubble Rap: It's Not What's Next That Matters Now; It's Who Can And Can't
Who's right about which prediction is exactly the focus area strategists would do well to dispel from their priority agendas right now. Instead of focusing on a bubble, redouble commitment instead to becoming listeners, learners, understanders of what customers feel, think, fear and do.
Capital 05.26.21
Price-Pace Risk Is On: Where New Home Sales Is Heading
A fissure that separates homeownership opportunity and new home sales has emerged in an increasingly bubbly, frenetic demand market. Can builders build a bridge back to first-time, entry level buyers?
Marketing & Sales 05.18.21
Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market
Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.
Capital 05.14.21
Two Bleak Realities And The Glow Of Their Opportunity In Housing
Housing -- especially in the 'starter' spectrum -- is a shrinking universe. Incomes -- at the low- to mid-level -- have lost pace. Now, what to do about it.
Policy 05.14.21
Silver Linings And Teachable Moments In The Prices Crisis
This week's inflation red flags, temporary or structural, serve as potential catalysts for housing's leaders to think, act, and solve challenges differently than ever before.
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