TBDprice cuts
Marketing & Sales
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
Leadership
Here's What Public C-Suite Execs Say About Finding A Strike Price
Here are seven public homebuilding firms' talk-tracks on ongoing efforts to find a pricing floor and reset order pace to keep volume going and to win share in a declining new home sales marketplace.
Leadership
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Capital
Homebuilding's Biggest Challenge For Q4 2022: Setting The Floor
Price, pace, and product are all in play in the wake of the impacts of inflation, schedule disruptions, and soaring rates. Expect the winners to be first to market with new prices, new products, and new absorption rate momentum.
Leadership
Why The Next 150 Days Matter So Much As Builders Seek Equilibrium
Here's three ways the markets will give clear answers to questions about where price and pace ratios may settle. The caveat is, solving for clarity won't solve for the market's contraditions.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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price cuts
Marketing & Sales 12.06.22
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
Leadership 10.31.22
Here's What Public C-Suite Execs Say About Finding A Strike Price
Here are seven public homebuilding firms' talk-tracks on ongoing efforts to find a pricing floor and reset order pace to keep volume going and to win share in a declining new home sales marketplace.
Leadership 09.28.22
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Capital 09.22.22
Homebuilding's Biggest Challenge For Q4 2022: Setting The Floor
Price, pace, and product are all in play in the wake of the impacts of inflation, schedule disruptions, and soaring rates. Expect the winners to be first to market with new prices, new products, and new absorption rate momentum.
Leadership 08.05.22
Why The Next 150 Days Matter So Much As Builders Seek Equilibrium
Here's three ways the markets will give clear answers to questions about where price and pace ratios may settle. The caveat is, solving for clarity won't solve for the market's contraditions.
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