TBDonline marketing
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
Marketing & Sales
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Land
Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans
Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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online marketing
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales 05.06.22
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
Marketing & Sales 01.14.22
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales 10.29.21
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Land 10.05.21
Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans
Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.
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