TBDNew Home Sales
Marketing & Sales
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Leadership
Sooner Or Later? A Housing Icon Reads The Tea Leaves And Asks
Frank Anton — a lifelong student of history, and a career-long witness to five of America's boom-and-bust housing cycles — sees a correction coming. Let's engage with him as he runs the numbers on when.
Leadership
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Marketing & Sales
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Capital
Bumpier Times As Market Forces Stress-Test Solid Fundamentals
P4 -- a fourth revision to 2021 budget and operational forecasts -- needs to reflect shifts from tailwinds to headwinds before 'actuals' start comping to booming 2020 measures.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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New Home Sales
Marketing & Sales 03.09.22
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Leadership 02.02.22
Sooner Or Later? A Housing Icon Reads The Tea Leaves And Asks
Frank Anton — a lifelong student of history, and a career-long witness to five of America's boom-and-bust housing cycles — sees a correction coming. Let's engage with him as he runs the numbers on when.
Leadership 11.15.21
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Marketing & Sales 10.29.21
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Capital 09.20.21
Bumpier Times As Market Forces Stress-Test Solid Fundamentals
P4 -- a fourth revision to 2021 budget and operational forecasts -- needs to reflect shifts from tailwinds to headwinds before 'actuals' start comping to booming 2020 measures.
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