Marketing & Sales

From Survive To Thrive: Dial In The Data To Ignite Precision Selling

A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.

Marketing & Sales

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.

Marketing & Sales

What Do Homebuilders' Worries Say About Their 2024 Priorities?

Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.