TBDnew home marketing and sales
Marketing & Sales
Making The Case For 1st Time Buyers To Choose A New Home
Will a 'Year of Resolution' – particularly among young adult first-time buyers – continue to drive and define the dynamics of the 2024 selling season? Here's how that might work.
Together with
New Home Star
Marketing & Sales
To Add To Your Share of 2024 Homebuyers, Start Here
Earning customers’ trust and confidence starts with a consistent and focused marketing strategy.
Marketing & Sales
The Fallout: How Will The NAR Deal Impact New Home Sellers?
The best that can be said about the upending of residential real estate practices that have been common since the early 1990s is that transparency, clarity, market competition, and value have a better chance of rising through the emotional fog of both home buyers' and sellers' journeys.
Together with
New Home Star
Marketing & Sales
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Together with
New Home Star
Capital
A Homebuilder's Dilemma: How Much Spec To Build For 2024?
"What is the optimal scale of spec inventory?" With economic signals sending mixed messages, a thin line separates maintaining sufficient inventory to meet demand and avoiding the financial strain of having too much.
Together with
SNAP.BUILD
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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new home marketing and sales
Marketing & Sales 05.21.24
Making The Case For 1st Time Buyers To Choose A New Home
Will a 'Year of Resolution' – particularly among young adult first-time buyers – continue to drive and define the dynamics of the 2024 selling season? Here's how that might work.
Marketing & Sales 04.10.24
To Add To Your Share of 2024 Homebuyers, Start Here
Earning customers’ trust and confidence starts with a consistent and focused marketing strategy.
Marketing & Sales 03.18.24
The Fallout: How Will The NAR Deal Impact New Home Sellers?
The best that can be said about the upending of residential real estate practices that have been common since the early 1990s is that transparency, clarity, market competition, and value have a better chance of rising through the emotional fog of both home buyers' and sellers' journeys.
Marketing & Sales 02.27.24
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Capital 01.31.24
A Homebuilder's Dilemma: How Much Spec To Build For 2024?
"What is the optimal scale of spec inventory?" With economic signals sending mixed messages, a thin line separates maintaining sufficient inventory to meet demand and avoiding the financial strain of having too much.
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