TBDnew home marketing and sales
Capital
Starts, Permits Data Underline Strategic Crossroads For Builders
With housing starts and permits in flux, the stakes for homebuilding leaders are mounting fast. As we ramp up to Spring Selling, this analysis explores a critical question: How much spec is too much in any given market?
Marketing & Sales
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Together with
Audience Town
Marketing & Sales
Pre-Election Survival Guide for Homebuilders Amid Uncertainty
Builders must adapt now to shifting buyer sentiment, interest rates, and evolving housing policies post-election.
Together with
New Home Star
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Marketing & Sales
Demographic Shifts Reshape Homebuilding and Development Strategies
How migration trends, immigration, population declines, and housing shortages will reshape business models for homebuilders and developers in the next decade.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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new home marketing and sales
Capital 01.17.25
Starts, Permits Data Underline Strategic Crossroads For Builders
With housing starts and permits in flux, the stakes for homebuilding leaders are mounting fast. As we ramp up to Spring Selling, this analysis explores a critical question: How much spec is too much in any given market?
Marketing & Sales 11.12.24
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Marketing & Sales 10.24.24
Pre-Election Survival Guide for Homebuilders Amid Uncertainty
Builders must adapt now to shifting buyer sentiment, interest rates, and evolving housing policies post-election.
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Marketing & Sales 09.24.24
Demographic Shifts Reshape Homebuilding and Development Strategies
How migration trends, immigration, population declines, and housing shortages will reshape business models for homebuilders and developers in the next decade.
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