TBDmultifamily trends
Marketing & Sales
U.S. Apartment Rents Post First Third-Quarter Drop Since 2009
Apartment rents slipped for the first time since the Great Recession, signaling a cooling market driven by oversupply. Developers are pulling back—but economists warn the pause won’t last. Richard Lawson explores how and why.
Architecture
Could Bigger Apartments Reverse America's Birth Decline?
A new study from the Institute for Family Studies links shrinking apartments to falling birth rates. It suggests developers could help stabilize the nation’s population by building more family-sized rental homes.
Marketing & Sales
Why Renter Demand Will Keep Growing—Even If Rates Drop
Middleburg CEO Chris Finlay maps the long runway for rental housing demand, strategic timing, and why Atlanta’s just getting started. The Builder's Daily's Richard Lawson dives deep with Finlay to explore how that maps out.
Marketing & Sales
Apartment Demand Mojo Intact As New Construction Slows
Leasing activity surges as new construction slows, signaling a reset in apartment markets. Rent growth flattens, but occupancy climbs as affordability barriers to homeownership stall would-be buyers.
Capital
Timing Demand: Why Investors Choose To Buy Apartments Vs. Building
A construction slowdown today is setting up an undersupply tomorrow. Opportunistic, patient investors are already pivoting to seize future market growth catalysts.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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multifamily trends
Marketing & Sales 10.16.25
U.S. Apartment Rents Post First Third-Quarter Drop Since 2009
Apartment rents slipped for the first time since the Great Recession, signaling a cooling market driven by oversupply. Developers are pulling back—but economists warn the pause won’t last. Richard Lawson explores how and why.
Architecture 10.13.25
Could Bigger Apartments Reverse America's Birth Decline?
A new study from the Institute for Family Studies links shrinking apartments to falling birth rates. It suggests developers could help stabilize the nation’s population by building more family-sized rental homes.
Marketing & Sales 08.05.25
Why Renter Demand Will Keep Growing—Even If Rates Drop
Middleburg CEO Chris Finlay maps the long runway for rental housing demand, strategic timing, and why Atlanta’s just getting started. The Builder's Daily's Richard Lawson dives deep with Finlay to explore how that maps out.
Marketing & Sales 07.21.25
Apartment Demand Mojo Intact As New Construction Slows
Leasing activity surges as new construction slows, signaling a reset in apartment markets. Rent growth flattens, but occupancy climbs as affordability barriers to homeownership stall would-be buyers.
Capital 07.03.25
Timing Demand: Why Investors Choose To Buy Apartments Vs. Building
A construction slowdown today is setting up an undersupply tomorrow. Opportunistic, patient investors are already pivoting to seize future market growth catalysts.
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