Marketing & Sales

Spring Selling 2023 Is Here ... Opportunity Lies In Patience

Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

Technology

Model Home E-Retail As-A-Service Taps Pandemic-Era Mojo

As Pulte ventures with Mine on turnkey interior design and furnishings e-commerce solutions, a business model pivot on model home economics begins to come clear.