TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Technology
Getting Beyond The A.I. Hype: Tips From A Long-Trusted Advisor
“It's the 80-20 rule. People who are willing to change – they'll grasp it quickly. Other people will not grasp it until they have to, or because they're forced to, or it becomes the norm. They won’t be the leaders or the most successful." -- Al Trellis
Marketing & Sales
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
Together with
New Home Star
Marketing & Sales
Here's What's At The Root Of A Resilient Plan Post NAR Verdict
While either direct or knock-on effects of the ruling against the NAR remain in the more-questions-than-answers mode, three root-cause matters make up the opportunity-risk axis for homebuilders and their customers.
Together with
New Home Star
Marketing & Sales
Six Factors Essential To 55+ Community Planning Success
"People are living longer than ever before, which will impact what is needed from 55+ communities going forward." -- A TBD MasterClass, Deborah Blake, Principal, The Ipsum Group
Marketing & Sales
A Shift From The 'Demand Pool' To A Particular Buyer You Serve
On top of already-high and upwardly creeping house prices, the higher interest rates push, the more FOMO – for many first-time and entry-level home seekers – pivots to PO, for priced-out, or WIO, for waiting-it-out.
Together with
New Home Star
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Technology 12.10.23
Getting Beyond The A.I. Hype: Tips From A Long-Trusted Advisor
“It's the 80-20 rule. People who are willing to change – they'll grasp it quickly. Other people will not grasp it until they have to, or because they're forced to, or it becomes the norm. They won’t be the leaders or the most successful." -- Al Trellis
Marketing & Sales 11.27.23
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
Marketing & Sales 11.16.23
Here's What's At The Root Of A Resilient Plan Post NAR Verdict
While either direct or knock-on effects of the ruling against the NAR remain in the more-questions-than-answers mode, three root-cause matters make up the opportunity-risk axis for homebuilders and their customers.
Marketing & Sales 10.20.23
Six Factors Essential To 55+ Community Planning Success
"People are living longer than ever before, which will impact what is needed from 55+ communities going forward." -- A TBD MasterClass, Deborah Blake, Principal, The Ipsum Group
Marketing & Sales 10.19.23
A Shift From The 'Demand Pool' To A Particular Buyer You Serve
On top of already-high and upwardly creeping house prices, the higher interest rates push, the more FOMO – for many first-time and entry-level home seekers – pivots to PO, for priced-out, or WIO, for waiting-it-out.
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