TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
The Fallout: How Will The NAR Deal Impact New Home Sellers?
The best that can be said about the upending of residential real estate practices that have been common since the early 1990s is that transparency, clarity, market competition, and value have a better chance of rising through the emotional fog of both home buyers' and sellers' journeys.
Together with
New Home Star
Marketing & Sales
Stand Out From The Pack In Attracting 55+ Homebuyers
Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.
Marketing & Sales
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Together with
New Home Star
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Marketing & Sales
This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling
In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.
Together with
New Home Star
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 03.18.24
The Fallout: How Will The NAR Deal Impact New Home Sellers?
The best that can be said about the upending of residential real estate practices that have been common since the early 1990s is that transparency, clarity, market competition, and value have a better chance of rising through the emotional fog of both home buyers' and sellers' journeys.
Marketing & Sales 03.06.24
Stand Out From The Pack In Attracting 55+ Homebuyers
Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.
Marketing & Sales 02.27.24
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Marketing & Sales 02.19.24
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Marketing & Sales 01.30.24
This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling
In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.
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