TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Leadership
Tapping Linda Mamet As EVP, Tri Pointe's Tech-Fueled Future Accelerates
"We can now focus fully on ideas like a single source of truth. This means holistic integrations among our platforms – where information moves meaningfully in real-time, back-and-forth between what the customer is doing and what we are doing internally." -- Linda Mamet, EVP, Tri Pointe Homes
Marketing & Sales
Changemaker Phil Worland Remaps A Homebuilding Tech Pathway
In a new episode of The Builder's Daily's videocast series, TBD Player, Phil candidly explores the industry community's critical challenge to rethink its relationship with customers.
Leadership
A Shrinking Middle Class Is Both A Risk And Upside For Builders
Leaders in residential construction, development, and investment must focus not only on missing middle housing. They need as well to focus the challenge and opportunity of the missing middle class.
Marketing & Sales
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 06.24.24
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
Leadership 06.13.24
Tapping Linda Mamet As EVP, Tri Pointe's Tech-Fueled Future Accelerates
"We can now focus fully on ideas like a single source of truth. This means holistic integrations among our platforms – where information moves meaningfully in real-time, back-and-forth between what the customer is doing and what we are doing internally." -- Linda Mamet, EVP, Tri Pointe Homes
Marketing & Sales 06.12.24
Changemaker Phil Worland Remaps A Homebuilding Tech Pathway
In a new episode of The Builder's Daily's videocast series, TBD Player, Phil candidly explores the industry community's critical challenge to rethink its relationship with customers.
Leadership 06.10.24
A Shrinking Middle Class Is Both A Risk And Upside For Builders
Leaders in residential construction, development, and investment must focus not only on missing middle housing. They need as well to focus the challenge and opportunity of the missing middle class.
Marketing & Sales 06.07.24
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
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