TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Who'll Be First Movers Among Homebuilders In New Commission Regime?
The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation Homebuilder Systems
Marketing & Sales
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Together with
New Home Star
Marketing & Sales
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales
These 5 Time-Tested Tips Will Jump Start 55+ Resident Referrals
When managing 55+ community homeowners associations, builders and developers need to meet and overdeliver on the high expectations of a particularly discretionary consumer group.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Marketing & Sales 08.19.24
Who'll Be First Movers Among Homebuilders In New Commission Regime?
The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.
Technology 08.05.24
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Marketing & Sales 08.02.24
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Marketing & Sales 07.26.24
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales 07.15.24
These 5 Time-Tested Tips Will Jump Start 55+ Resident Referrals
When managing 55+ community homeowners associations, builders and developers need to meet and overdeliver on the high expectations of a particularly discretionary consumer group.
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