TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
What A Bottom In Inventory Means For New-Home Sellers
A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.
Marketing & Sales
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Marketing & Sales
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
Leadership
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Marketing & Sales
Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market
Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.
Marketing & Sales
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 06.15.21
What A Bottom In Inventory Means For New-Home Sellers
A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.
Marketing & Sales 06.15.21
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Marketing & Sales 06.09.21
Mood Craters: Torrid Turning To Cool? Is That A Good Thing?
As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.
Leadership 05.21.21
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Marketing & Sales 05.18.21
Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market
Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.
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