TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
From Transact To Transform: How To Sell To 55+ Buyers
Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.
Marketing & Sales
Demographic Shifts Reshape Homebuilding and Development Strategies
How migration trends, immigration, population declines, and housing shortages will reshape business models for homebuilders and developers in the next decade.
Marketing & Sales
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Together with
Audience Town
Marketing & Sales
Who'll Be First Movers Among Homebuilders In New Commission Regime?
The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation Homebuilder Systems
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Marketing & Sales 10.02.24
From Transact To Transform: How To Sell To 55+ Buyers
Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.
Marketing & Sales 09.24.24
Demographic Shifts Reshape Homebuilding and Development Strategies
How migration trends, immigration, population declines, and housing shortages will reshape business models for homebuilders and developers in the next decade.
Marketing & Sales 08.21.24
How To Find Homebuyers In A Prospect Pool That's Shrinking ... For Now
Why homebuilders should be adding to -- not taking away from -- marketing resources, firepower, and influence on 2025 budget planning as buyers pause for both psychological and financial math reasons.
Marketing & Sales 08.19.24
Who'll Be First Movers Among Homebuilders In New Commission Regime?
The decoupling of buyer and seller agent commissions, removing these commissions from MLS listings, and the evolving regulatory environment have created a "Wild West" scenario.
Technology 08.05.24
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
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