TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Architecture
Blurred Indoor And Outdoor Living Fuse Architecture, Interior Design
Quicken a human being's pulse with a home or a homebuying experience that sparks emotion, and you can bypass the need to lower a price barrier. Here's how a holistic, synchronized architecture and interior design solution can get people to 'fall in love.'
Homebuilding
Firms May Be More Resilient Now Than in '06 ... It's Not Just Money
Smarter debt and more patient capital is just one of the ways homebuilders on our radar have braced themselves for a correction. They've also committed to and invested in process and practices that move them closer to customers.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Architecture 09.29.22
Blurred Indoor And Outdoor Living Fuse Architecture, Interior Design
Quicken a human being's pulse with a home or a homebuying experience that sparks emotion, and you can bypass the need to lower a price barrier. Here's how a holistic, synchronized architecture and interior design solution can get people to 'fall in love.'
Homebuilding 09.20.22
Firms May Be More Resilient Now Than in '06 ... It's Not Just Money
Smarter debt and more patient capital is just one of the ways homebuilders on our radar have braced themselves for a correction. They've also committed to and invested in process and practices that move them closer to customers.
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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