TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Leadership
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership
Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam
After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.
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FTS
Leadership
Communities Grand-Open For Builders Into A Challenged Market
As many as 5,000 new neighborhoods are due to come online — representing hundreds of thousands of new-home lots already fully-invested in — and builders' next big challenge is to activate them come what may.
Marketing & Sales
Here's How Homebuilders Can Reboot Topline Revenue Generation Skills Fast
Hyper-focus on challenges and success at securing homebuilders' bottom line -- when demand eclipsed new home supply -- meant less time and energy for the top line. Then the world changed.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Leadership 07.19.22
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership 06.28.22
Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam
After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.
Leadership 06.20.22
Communities Grand-Open For Builders Into A Challenged Market
As many as 5,000 new neighborhoods are due to come online — representing hundreds of thousands of new-home lots already fully-invested in — and builders' next big challenge is to activate them come what may.
Marketing & Sales 06.17.22
Here's How Homebuilders Can Reboot Topline Revenue Generation Skills Fast
Hyper-focus on challenges and success at securing homebuilders' bottom line -- when demand eclipsed new home supply -- meant less time and energy for the top line. Then the world changed.
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