TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Leadership
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
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Leadership
Tri Pointe CEO Doug Bauer: 'No Soft Landing For Housing In '23'
The Tri Pointe strategist forecasts a 'painful' 2023, with opportunities for those with capital, and a challenge to activate buyer households with pricing and mortgage financing options come Spring.
Leadership
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Leadership
Take-Aways: Six Insights Into Toll Brothers' Path To '24 And Beyond
The resiliency of the Toll Brothers backlog offers greater visibility and strategic optionality many homebuilding enterprise peers have to enter a tough 2023 without.
Marketing & Sales
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Leadership 12.20.22
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
Leadership 12.14.22
Tri Pointe CEO Doug Bauer: 'No Soft Landing For Housing In '23'
The Tri Pointe strategist forecasts a 'painful' 2023, with opportunities for those with capital, and a challenge to activate buyer households with pricing and mortgage financing options come Spring.
Leadership 12.09.22
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Leadership 12.07.22
Take-Aways: Six Insights Into Toll Brothers' Path To '24 And Beyond
The resiliency of the Toll Brothers backlog offers greater visibility and strategic optionality many homebuilding enterprise peers have to enter a tough 2023 without.
Marketing & Sales 12.06.22
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
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