TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Together with
New Home Star
Marketing & Sales
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Together with
New Home Star
Marketing & Sales
A New Lawsuit Vs. PulteGroup Ties To Dismissal Of Senior Exec
'Betty Trester' -- a Michigan law firm representing her as client says -- is a PulteGroup shareholder with full rights to inspect detailed documents, records, and statements related to the investigation and damage control actions the company's strategic executives took late last year.
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Together with
New Home Star
SIGN UP FOR OUR DAILY NEWSLETTER
Keep up with the latest and most popular content.
TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales 06.08.23
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Marketing & Sales 05.22.23
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Marketing & Sales 05.03.23
A New Lawsuit Vs. PulteGroup Ties To Dismissal Of Senior Exec
'Betty Trester' -- a Michigan law firm representing her as client says -- is a PulteGroup shareholder with full rights to inspect detailed documents, records, and statements related to the investigation and damage control actions the company's strategic executives took late last year.
Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
DATA DELIVERED TO YOUR INBOX
Keep up with the latest data and most popular content.
