TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Renters Stay Put Despite Record Supply Of New Apartment Units
Rising lease renewal rates mean fewer renters may make the leap to homeownership just as Spring Selling begins. With rates still high and affordability gaps widening, builders now face an uphill battle to attract buyers who might have been pushed out of rentals and into the for-sale market.
Marketing & Sales
2025: The Year Homebuilders Prove Who They Really Are, And Can Be
2025 isn’t just about adapting to a land-light, asset-light model — it’s about proving whether you can sustain growth if buyers pause. With insights from NAHB’s latest data, we reveal the real challenge: outpacing rivals and building trust in a high-risk, high-stakes market.
Marketing & Sales
A 2025 Spring Selling Mortgage Buydown Survival Guide
Homebuyers are hesitant, mortgage rates are stubborn, and buydown costs are rising. Smart homebuilders are turning to data to make every dollar count.
Together with
New Home Star
Marketing & Sales
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Marketing & Sales
Homebuilding’s Lessons from 2024, And What They Mean for 2025
A masterclass from New Home Star founder/CEO David Rice and marketing director Chris Laskowski on how builders can leverage resilience, precision, and trust to lead their teams forward in the months ahead.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 02.10.25
Renters Stay Put Despite Record Supply Of New Apartment Units
Rising lease renewal rates mean fewer renters may make the leap to homeownership just as Spring Selling begins. With rates still high and affordability gaps widening, builders now face an uphill battle to attract buyers who might have been pushed out of rentals and into the for-sale market.
Marketing & Sales 02.10.25
2025: The Year Homebuilders Prove Who They Really Are, And Can Be
2025 isn’t just about adapting to a land-light, asset-light model — it’s about proving whether you can sustain growth if buyers pause. With insights from NAHB’s latest data, we reveal the real challenge: outpacing rivals and building trust in a high-risk, high-stakes market.
Marketing & Sales 02.05.25
A 2025 Spring Selling Mortgage Buydown Survival Guide
Homebuyers are hesitant, mortgage rates are stubborn, and buydown costs are rising. Smart homebuilders are turning to data to make every dollar count.
Marketing & Sales 01.08.25
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Marketing & Sales 12.12.24
Homebuilding’s Lessons from 2024, And What They Mean for 2025
A masterclass from New Home Star founder/CEO David Rice and marketing director Chris Laskowski on how builders can leverage resilience, precision, and trust to lead their teams forward in the months ahead.
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