TBDlocal housing data
Leadership
Here's How One Private Builder Gets Ready For Whatever's Next
Wade McGuinn, principal owner of Columbia, S.C.-based McGuinn Hybrid Homes, shares a view of operational readiness and resilience for a continued period of "knowns, unknowns, and unknown unknowns."
Capital
Leveling The Field: How Outlier Local Builders Can Win On Land
Land deals are out there to be had. Getting them to pencil — especially with upward or downward pricing flexility in the mix — puts capital and its cost in focus.
Together with
SNAP.BUILD
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Together with
New Home Star
Land
To Get Out Of Housing's Echo Chamber ... How About A Plan?
It would be naïve to think there is an argument that will win over most of these folks. But we need to convince some and at least lessen the negative passion of a material proportion of the rest.
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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local housing data
Leadership 06.26.23
Here's How One Private Builder Gets Ready For Whatever's Next
Wade McGuinn, principal owner of Columbia, S.C.-based McGuinn Hybrid Homes, shares a view of operational readiness and resilience for a continued period of "knowns, unknowns, and unknown unknowns."
Capital 06.21.23
Leveling The Field: How Outlier Local Builders Can Win On Land
Land deals are out there to be had. Getting them to pencil — especially with upward or downward pricing flexility in the mix — puts capital and its cost in focus.
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Land 05.23.23
To Get Out Of Housing's Echo Chamber ... How About A Plan?
It would be naïve to think there is an argument that will win over most of these folks. But we need to convince some and at least lessen the negative passion of a material proportion of the rest.
Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
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