TBDLeadership
Leadership
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Leadership
'23 And We: An Expectations Manifesto For Homebuilding
There's an expectation we could have of ourselves in 2023. That is to make a cohesive first principles project that breaks residential real estate's five chief challenges — together — into achievable steps, ones that could take four or seven years in all to complete.
Capability and Culture
TBD's Happy Holiday Blues, Get Ready For A Hard Rockin' 2023
With credit and apologies to Clement Clarke Moore, we wish you the happiest – safe, healthy, and fun — of holidays.
Leadership
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Leadership
Leadership 01.12.23
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales 01.05.23
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Leadership 01.03.23
'23 And We: An Expectations Manifesto For Homebuilding
There's an expectation we could have of ourselves in 2023. That is to make a cohesive first principles project that breaks residential real estate's five chief challenges — together — into achievable steps, ones that could take four or seven years in all to complete.
Capability and Culture 12.23.22
TBD's Happy Holiday Blues, Get Ready For A Hard Rockin' 2023
With credit and apologies to Clement Clarke Moore, we wish you the happiest – safe, healthy, and fun — of holidays.
Leadership 12.20.22
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
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