TBDLeadership
Leadership
As Layoffs Take A Toll, Some Builders Scramble, Some Upgrade
Which homebuilding firms continue to play 'on offense' in the current, more adverse environment? Who's back on their heels, playing to survive, and why?
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FTS
Leadership
Pulte Lawsuit Update: A 2nd Exec Named In Twitter Activity Inquiry
Attorneys for William J. Pulte subpoena records, emails, texts, and social media links that may tie an additional PulteGroup official to the focus of a lawsuit filed against a former corporate senior executive.
Leadership
TBD Salutes Three Legends Who Leave A Lasting Mark On Building
Take a moment to reflect on three homebuilding's giants, and celebrate each's gift that keeps on giving ... especially in times like now.
Leadership
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Leadership
Leadership 01.16.23
As Layoffs Take A Toll, Some Builders Scramble, Some Upgrade
Which homebuilding firms continue to play 'on offense' in the current, more adverse environment? Who's back on their heels, playing to survive, and why?
Leadership 01.13.23
Pulte Lawsuit Update: A 2nd Exec Named In Twitter Activity Inquiry
Attorneys for William J. Pulte subpoena records, emails, texts, and social media links that may tie an additional PulteGroup official to the focus of a lawsuit filed against a former corporate senior executive.
Leadership 01.13.23
TBD Salutes Three Legends Who Leave A Lasting Mark On Building
Take a moment to reflect on three homebuilding's giants, and celebrate each's gift that keeps on giving ... especially in times like now.
Leadership 01.12.23
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales 01.05.23
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
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