Marketing & Sales

Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.

Land

Who Needs Who More? Do BTR Buyers Have The 'Say' On Prices?

A multiregional homebuilding executive strategist clocks in with word that failed deals on the BTR front are resulting in calls from developer/investors saying, 'Hey! You want to buy some lots?'

Land

Return-To-Work Measures May Stress-Test Wider-Radius Theory

In early Covid time, outer ring opportunity called like it was the Next Big Thing in residential planning and development. With the verdict still out on remote work, some bets are in question.