Marketing & Sales

Homebuilders And Incentives: The Story Is Still A Work In Progress

It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.

Leadership

Will Homebuilders Backslide On Building Frontline Capability Now?

Leaders of homebuilding organizations who've strived so hard, especially over the past few years, to evolve the human capability pipeline now need a continuity and cohesiveness people plan.

Marketing & Sales

What A Bottom In Inventory Means For New-Home Sellers

A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.