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Architecture
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Leadership
Signs Of Mojo: Time To Declare Victory Or Brace For More Bumps?
Pace has begun to show up, perhaps ahead of schedule. Now what?
Leadership
Trough Coming Or Going, Expect The Unexpected In The 2023 Plan
Here are data points that tend to run counter to narratives that shape our plans. Assumptions support our planning; what happens if our assumptions – even ones based on the consensus of expert thinking – don't prove correct, or go sideways?
Leadership
Here's What Public C-Suite Execs Say About Finding A Strike Price
Here are seven public homebuilding firms' talk-tracks on ongoing efforts to find a pricing floor and reset order pace to keep volume going and to win share in a declining new home sales marketplace.
Leadership
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Interest Rates
Architecture 03.27.23
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Leadership 02.16.23
Signs Of Mojo: Time To Declare Victory Or Brace For More Bumps?
Pace has begun to show up, perhaps ahead of schedule. Now what?
Leadership 12.05.22
Trough Coming Or Going, Expect The Unexpected In The 2023 Plan
Here are data points that tend to run counter to narratives that shape our plans. Assumptions support our planning; what happens if our assumptions – even ones based on the consensus of expert thinking – don't prove correct, or go sideways?
Leadership 10.31.22
Here's What Public C-Suite Execs Say About Finding A Strike Price
Here are seven public homebuilding firms' talk-tracks on ongoing efforts to find a pricing floor and reset order pace to keep volume going and to win share in a declining new home sales marketplace.
Leadership 09.28.22
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.