TBDincentives
Leadership
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
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New Home Star
Leadership
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Marketing & Sales
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
Leadership
Destiny Manifest: D.R. Horton Sets A Course To Control Its Future
The Builder's Daily dives into strategic and tactical positions the No. 1 builder's executive team lays out for the near-term, and what those positions mean for competitors in 106 U.S. markets.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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incentives
Leadership 01.12.23
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales 12.22.22
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Leadership 12.09.22
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Marketing & Sales 12.06.22
Homebuilders And Incentives: The Story Is Still A Work In Progress
It's no surprise that surveys of builders over the past several months reflect both a limbo of unknowing, and a blend of what's-going-on-on-the-ground and wishful thinking with respect to the Fed's next move and how it could positively jolt buyer momentum.
Leadership 11.09.22
Destiny Manifest: D.R. Horton Sets A Course To Control Its Future
The Builder's Daily dives into strategic and tactical positions the No. 1 builder's executive team lays out for the near-term, and what those positions mean for competitors in 106 U.S. markets.
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