TBDhousing economy
Leadership
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Leadership
An Affordable Home, By Any Other Name ... And The Challenge Of '22
Is a widening "haves-vs.-have nots" gap defensible, or even good common business sense? If not, then, we're all in the affordable housing business.
Policy
Housing's Crisis Spreads As Barriers To Building Stretch Higher
Money, time, and [political and social] will are the only things standing between 3.8 million 'underbuilt' homes and a better supply-demand balance. That's all.
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing economy
Leadership 07.19.22
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Leadership 07.15.22
An Affordable Home, By Any Other Name ... And The Challenge Of '22
Is a widening "haves-vs.-have nots" gap defensible, or even good common business sense? If not, then, we're all in the affordable housing business.
Policy 07.14.22
Housing's Crisis Spreads As Barriers To Building Stretch Higher
Money, time, and [political and social] will are the only things standing between 3.8 million 'underbuilt' homes and a better supply-demand balance. That's all.
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership 06.30.22
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
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