TBDhousing economics
Leadership
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Policy
Capitol Close-Up: U.S. Senate Focuses On Affordability Crisis
Housing's affordability crisis, whether or not the economy weakens, shakes off its challenges, or rebounds over the next 12 to 24 months, is on pace to get worse for those in its clutches.
Marketing & Sales
Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now
A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now
Leadership
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Land
Who Needs Who More? Do BTR Buyers Have The 'Say' On Prices?
A multiregional homebuilding executive strategist clocks in with word that failed deals on the BTR front are resulting in calls from developer/investors saying, 'Hey! You want to buy some lots?'
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing economics
Leadership 03.09.23
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Policy 02.10.23
Capitol Close-Up: U.S. Senate Focuses On Affordability Crisis
Housing's affordability crisis, whether or not the economy weakens, shakes off its challenges, or rebounds over the next 12 to 24 months, is on pace to get worse for those in its clutches.
Marketing & Sales 01.20.23
Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now
A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now
Leadership 01.12.23
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Land 01.11.23
Who Needs Who More? Do BTR Buyers Have The 'Say' On Prices?
A multiregional homebuilding executive strategist clocks in with word that failed deals on the BTR front are resulting in calls from developer/investors saying, 'Hey! You want to buy some lots?'
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