TBDhousing economics
Leadership
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Leadership
Sooner Or Later? A Housing Icon Reads The Tea Leaves And Asks
Frank Anton — a lifelong student of history, and a career-long witness to five of America's boom-and-bust housing cycles — sees a correction coming. Let's engage with him as he runs the numbers on when.
Leadership
Over Time, Musk Proves Out The Fitness Of Productized Solutions
Tesla's multi-pronged vision and strategy may be the first at breaking through the housing disruption barrier by focusing not just on construction, but what people value in their property as well.
Leadership
Backlog Logjam May Dampen Spring Selling: Deja Vu All Over
2022's word-of-the-year for homebuilders and their partners: Capability. And in most cases, that means deep pockets, deep local scale, and deep relationships with vendors.
Marketing & Sales
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing economics
Leadership 02.03.22
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Leadership 02.02.22
Sooner Or Later? A Housing Icon Reads The Tea Leaves And Asks
Frank Anton — a lifelong student of history, and a career-long witness to five of America's boom-and-bust housing cycles — sees a correction coming. Let's engage with him as he runs the numbers on when.
Leadership 01.11.22
Over Time, Musk Proves Out The Fitness Of Productized Solutions
Tesla's multi-pronged vision and strategy may be the first at breaking through the housing disruption barrier by focusing not just on construction, but what people value in their property as well.
Leadership 01.10.22
Backlog Logjam May Dampen Spring Selling: Deja Vu All Over
2022's word-of-the-year for homebuilders and their partners: Capability. And in most cases, that means deep pockets, deep local scale, and deep relationships with vendors.
Marketing & Sales 12.17.21
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
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