TBDhousing economics
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership
How Builders Approach The Hard Decisions Ahead Without Clarity
With business and budget re-forecasts in a market inflection come uncertainty and a series of ripple effects. Here's how leaders might look for a resolved way forward without the benefit of certainty.
Leadership
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Capital
The 'Everybody's-A-Winner' Era In Build-To-Rent Gets A Stress Test
All single-family built-to-rent deals, communities, and prospects for success are not equal. As the for-sale market gets tougher, product, location, process, and pro forma will create BTR winners and losers.
Policy
An Open Letter To Leaders On The State Of Housing In 2022
Whether we solve for affordability, sustainability, a new generation of talents, and resiliency may come down to a tough decision: Speaking the same language and meaning the same thing.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing economics
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership 07.08.22
How Builders Approach The Hard Decisions Ahead Without Clarity
With business and budget re-forecasts in a market inflection come uncertainty and a series of ripple effects. Here's how leaders might look for a resolved way forward without the benefit of certainty.
Leadership 06.30.22
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Capital 06.29.22
The 'Everybody's-A-Winner' Era In Build-To-Rent Gets A Stress Test
All single-family built-to-rent deals, communities, and prospects for success are not equal. As the for-sale market gets tougher, product, location, process, and pro forma will create BTR winners and losers.
Policy 06.24.22
An Open Letter To Leaders On The State Of Housing In 2022
Whether we solve for affordability, sustainability, a new generation of talents, and resiliency may come down to a tough decision: Speaking the same language and meaning the same thing.
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