TBDhousing data
Marketing & Sales
Bubble? No Bubble? Sometimes You Just Have To Trust Your Gut
By-the-numbers takes a more personal turn, to see the writing on the wall. When there's a disparity between housing economic models and common sense, it may be that the models aren't up to the task.
Leadership
Ear To The Ground: Why Timing Risks Impact Builders' Outlook
The problem with having been through two 'end of the world' events is you can't comfort yourself knowing 'it happened once, couldn't possibly happen again.'
Leadership
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Technology
10 Transformative Shifts Alter Homebuilding By 2030: #9
Where data, technology, and machine learning serve a step-change role in homebuilding and development: dispute resolution.
Marketing & Sales
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing data
Marketing & Sales 03.07.22
Bubble? No Bubble? Sometimes You Just Have To Trust Your Gut
By-the-numbers takes a more personal turn, to see the writing on the wall. When there's a disparity between housing economic models and common sense, it may be that the models aren't up to the task.
Leadership 03.01.22
Ear To The Ground: Why Timing Risks Impact Builders' Outlook
The problem with having been through two 'end of the world' events is you can't comfort yourself knowing 'it happened once, couldn't possibly happen again.'
Leadership 02.03.22
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Technology 12.23.21
10 Transformative Shifts Alter Homebuilding By 2030: #9
Where data, technology, and machine learning serve a step-change role in homebuilding and development: dispute resolution.
Marketing & Sales 12.17.21
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
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